Joshua Hoffine is regarded as the father of modern horror photography. He began making horror photographs in 2003 with his series After Dark, My Sweet, which featured his young daughters in scenes evoking classic childhood fears.
The advent of social media propelled Hoffine's work to global recognition, establishing him as one of the first viral photographers. His images inspired a new wave of photographers to explore horror-themed photography, contributing to the emergence of a distinct subgenre within the medium.
His horror photographs have been featured in numerous publications around the world, including Rue Morgue, Fangoria, Horror Hound, Scream UK, Virus, Famous Monsters of Filmland, The Atlantic, Vice, Esquire, Washington Post, Mirror UK, Lamono, Exit, LoDown, Beautiful Bizarre, Suspense Magazine, HuffPost, BuzzFeeed, BBC, and ABC News.
In 2018 Dark Regions Press published a hardbound collection of his photographs entitled Joshua Hoffine: Horror Photography. The comprehensive volume spans 13 years of work and includes rare behind-the-scenes photos and artist commentary. A signed and numbered Deluxe Limited Edition of the book was also released in leather with a dust jacket and black linen slipcase. The book quickly sold out.
In Fall 2024 Hoffine began releasing a new project titled Beast Folk: The Photography of Dr. Moreau (1890-1895). Based on the classic novel The Island of Dr. Moreau by H.G. Wells, this project was created using new A.I. technology. "It is," Hoffine explains, "a project about mad science, created with mad science."